Overview - Why Digital Political Campaign
India is the world largest democracy. Every person has a right to vote and can get to choose the leader to rule our nation, state and city. Due to the right to vote freely, every person in India can vote any political party or any candidate of any political party. This makes it difficult for politicians, as they need to use various methods to convince people to vote for them. It takes up lot of their resources i.e. funds and manual power. With our efforts to help the candidate and political party by applying political marketing to their campaign these problems can be resolved effectively.
Political marketing can be defined by Shama, 1976 as “the process by which political candidates and their ideas are directed at voters in order to satisfy their potential needs and thus gain their support for the candidate and ideas in question”.