Choosing the right target means aiming for the middle
Main agenda is political campaigning (Traditional or Digital) is to influence the voters who haven’t made their mind or who are unclear whom to support.
Based on the inputs and information, that undecided voter casts his/her vote
Main target of Digital Media campaign is to reach the undecided voter
A political campaign is an organized effort which seeks to influence the decision making process within a specific group.
E - Campaigning
Web site (Search Engine Optimization)
Social Media Marketing (SMM)
Animated Whats app status
We, the Digital Campaigning Experts
Every one drives a bike. But it needs special training and skills to be a Racer.
Everyone uses FB and other Social medias. Knowing and using them is different from mastering the technology.
Knowing about terms SEO & SMM does not make you an expert. But, one must have complete knowledge about its effective usage.
We provide 100 % analytics i.e. how many people have seen or how many people have visited site/App and how many people have searched in Google etc.
Our business is to connect Business to Client. In the political campaign our motive is to connect the contestant and voter.
The Team supported Trump are not experts in politics but experts in Digital Marketing (Brad Prascale)
From the sales department in HP to managing social media campaigns for over 60 US-based companies and governments across the world, Raghavendra Hunasgi has come a long way and seen a lot. Even he didn’t have any Political Experience but has good understanding on How Digital Marketing works.
Similarly, we might not done Digital Media Campaign for Political parties but we have a strong and huge team with enormous knowledge and experience about digital Marketing.
Process and System of Political Marketing:
Political Marketing system consists of political product, organization and the market.
A political product involves three parts i.e. person/party/ideology, degree of loyalty and mutability.
A candidate, his party and their ideology should match in order to offer values to the voters.
Loyalty among member of a party, supporters and volunteers helps a political party to be flexible while different shifts in polls.
Mutability is about the adjustable purchases which occur whenever a party or candidate, people vote get into alliances with other parties after elections.
Political parties need these three systems to get ahead in run of elections.
Candidates or political party needs to use research and analysis to promote and produce ideas which will help in satisfying different section of people for their votes.
A thorough research and analysis is done to know the ways in which a candidate or political party can approach voters.
Voters wants facts about candidate, credible, intellectual and honest leader for better government and policies.
Modern campaign use marketing techniques and concepts that are promoted by commercial markets.
Political marketing helps a candidate and party to find a link between them and voters.
Use of Social media in Political Marketing:
Social media has changed the way of political marketing.
It has become a synchronizing tool for monitoring all political movements.
Use of Social media in political marketing has evolved majorly in the last 10 years.
Various website like Facebook, twitter or YouTube are platforms for campaigns to address, know about the suggestions and feedbacks of voters.
Campaigns developed by the political parties can be easily accessed by the voters.
Voters of one region can be in contact with other regions, it is an interactive way to advertise the campaigns.
Social media brings down the pressure of door-to door advertising of campaign to a candidate.
A candidate or political party can reach millions of people at a time by placing agenda video on YouTube, video conferencing or through tweets.
Online polls can be conducted to know about the position of a particular candidate or party.
Target Market Segmentation: This is done by targeting different background of people through their preferences, culture and expectation and then accordingly the campaign addresses those market segments.
Product Development: Product in terms of political marketing refers to the candidate or political party. Voters are very interested to know about the history, family life, achievements and preferences about the candidate or political party and it is done by creating an extensive image of the candidate or political party.
Branding: Associating a candidate with a positive image or social symbol helps in wider awareness and recognition of politician which in turn helps in higher voters support
Info graphics are a form of representation which are done visually. It can show the difference in position of the candidate and his/her opponent. In cases, where voters are not frequent followers or who have less time, this works as a quick review for them.
Website is a platform were politicians can publicize information about themselves. These websites can consist home page that includes all the information regarding the candidate whether it is photos, videos, signup application form, donation button, how to volunteer information, blog posts or links of blogs or social media links. SEO plays an important role while searching in Google. A candidate can post anything from announcement about the campaign to opinions on different issues.
A website is helpful for a candidate or a party to digitally market his/her campaign. It is a faster way to reach many people and for people to know the background and other details about a candidate that can convince the voters to vote in favour of a candidate or a political party.
An app has become something which is necessary for personal touch. In this case personal touch refers to reaching to voters through posting information about candidate. An app can help this information reach a voter’s way, faster. It can also act as a forum for direct queries, suggestion and feedbacks.
It is an easy way to reach millions of people and to build a relationship with voters. Any information or announcement can be published on various social media platforms like Facebook, Twitter and etc. to connect with voter and to also know their interests.
It is another form, which can connect candidate or political parties to voters. An email list needs to be build, which can be done by adding an application form for newsletters on a website, through social media handles or through QR code on printed materials.
Search Engine Optimization
It is a useful tool to appear greatly on the search results on any browser. It helps in gaining exposure to candidates and political parties. If the SEO is addressed strategically, you can benefit a lot from it. You can combine the name with general political terms and trending political issue keywords searched by voters. To search for most useful keywords, you can use Google Keyword Tool.
Video Marketing is one of the most powerful tool to give messages and to keep audiences involved. Video related to politics and slogans of political parties can be used for engaging people in general. Video made on issues, changes and improvements can influence a voter to be emotionally involved. These video can be shared through various sources like blogs, websites or a YouTube channel. And, on these platform it can be easily accessible to people.
Augmented Reality helps candidate reach voters in a single scan. It helps to fulfill the purpose of marketing digitally i.e. to reach candidate virtually. As internet and smartphone usage is growing at a rapid pace, this makes it more easy to reach voters.
Ad roll /Remarketing
Ad roll /Remarketing : Brand visibility is a crucial element of digital Campaign.
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